Solar & Energy
Notes from the field.
On solar adoption, commercial decisions, and what actually moves people and businesses toward clean energy.
What takes a business from curious about solar to committed
The hesitation isn't usually about cost. It's about trust in something they can't yet see working on their own roof.
The question C&I owners always ask — and what it really means
When someone asks "what's the payback period", they're rarely asking about the numbers.
Why the rooftop is the last thing to think about
Most solar conversations start with the roof. The useful ones start with the business.